Category: News

Building a medical affairs function from the ground up is one of the most exciting and perhaps overwhelming milestones a life sciences company can face. The pressure to engage stakeholders, create compelling communications, and prepare for regulatory milestones can leave even the most visionary teams stretched thin.  At JB Ashtin, we’ve partnered with emerging companiesRead…

A Quick Hello From the Team  We just returned from MAPS 2025 in New Orleans, where we joined leaders across Medical Affairs to discuss trends, learn about new ideas, and find inspiration. There was so much fantastic information shared across all facets of Medical Affairs that it’s impossible to distill quickly. However, we did manageRead…

The pharmaceutical industry is no stranger to innovation. From groundbreaking drug discoveries to AI-driven analytics, technology is reshaping how we engage with HCPs, patients, and stakeholders.  Although AI can analyze trends, personalize outreach, and optimize campaigns, one truth remains: when it comes to gaining deep, actionable insights, nothing replaces the power of human connection.  TheRead…

This year, we were grateful and excited to celebrate a significant milestone: 25 incredible years in business. Our journey has been shaped by the trust of our clients, the dedication of our team, and the desire to make a meaningful impact on patients.

For the past 10 years, our team has taken a step back from our hard work, researched the latest and greatest recipes, put on our aprons, and created the JB Ashtin annual holiday cookbook. Each year before Thanksgiving, we curate recipes that bring a touch of warmth, joy, and creativity to the season. Our cookbooks…

This year we set out to top our previous annual all-team JB Ashtin summits. We had to, because this one was special. This one marked our company’s 25th anniversary.   Armed with a mandate of elevating our time and our team as high as we could, we laid out some guidelines: Judging from everyone’s feedback, itRead…

In medical communications, the temptation to self-censor is strong. Fear of crossing regulatory lines can make people play it safe, resulting in messages that are bland and easily overlooked.   To make an impact, your communications need to stand out. And since compliance and regulatory standards aren’t going anywhere, the right creative process becomes essential ifRead…

JB Ashtin’s blog features a Team Spotlight on our Vice President of Scientific Services Kersten Reich

With medical communications it’s crucial to be understood immediately, because lives are literally on the line.

Helping clinical trial data reach and impact the right healthcare professionals.

Healthcare professionals (HCPs) are the primary connection between pharmaceutical companies and patients. A pharmaceutical company can have an effective product, top-tier marketing, and ample resources… but without a positive reputation among HCPs, their product may not reach the patients that need it most.

While we use AI to spur our creativity, we continue to place the responsible healthcare of humans at the center of what’s most important.

Advisory boards present excellent opportunities to solve pressing problems, inform important decisions, and gain input from a carefully curated team of professionals with a keen understanding of the healthcare landscape. Given that these meetings are among the most valuable ways a pharmaceutical company can engage with healthcare providers, it’s crucial to make the most of…

On Rare Disease Day, JB Ashtin honors the patients and caregivers affected by rare diseases and the medical professionals dedicated to finding therapies.

As a medical communications agency, we’re more than just a messenger. We’re part of the bridge between medical innovation and the people whose lives can be transformed.

Scientific expertise, sophisticated strategy, masterful writing, clear creative, and peer review are pillars of effective medical communication and necessary for achieving our clients’ goals. But collaboration provides the extra element that transforms medical communications into evocative medical storytelling.

I’ve been reflecting on leadership and watching the members of the JB Ashtin team bloom into even better leaders. Thanks somewhat to our leadership development efforts, the people already in key roles here are growing further, and the entire team is showing a heightened awareness of how to be bigger and better leaders.

We recently gave our team a bit of homework. We didn’t ask them to create an AI strategy or whip out an article for Lancet (however, both are in progress). We asked them to join us in reading “Radical Candor” by Kim Scott and to consider how they could incorporate her teachings on building a…

The field of medical communications is ever changing — and so are the ways scientific data can be disseminated. (In just one example, look how frequently people talk-to-text instead of calling each other). At JB Ashtin, we know it is essential to stay on top of innovations to provide our clients with state-of-the-art solutions. Our…

Our 9th annual holiday cookbook, “Simply the Zest” is here. An ode to the lemon and the lovely and wondrous versatility it brings to tastebuds everywhere.

In memory of my aunt and in honor of our JB Ashtin team members who have faced their own battles or supported their loved ones through this journey, we’re once again supporting the Pink Fund this October.

As a medical communications agency, we know how important it is to communicate regularly. Regular communication keeps people informed, builds trust, shares knowledge, and strengthens relationships. In the healthcare field it’s essential. After all, our clients deliver innovations and treatments that heal people and save lives — making it an arena where trust is paramount.Read…