BLOGS
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Turning Insight Into Action: Highlights from MAPS 2025
A Quick Hello From the Team We just returned from MAPS 2025 in New Orleans,…
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Artificial Intelligence (AI) in Pharma Medical and Marketing: Powerful, But No Replacement for Human Connection
The pharmaceutical industry is no stranger to innovation. From groundbreaking drug discoveries to AI-driven analytics,…
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Reflecting on the Past, Excitement for the Future
This year, we were grateful and excited to celebrate a significant milestone: 25 incredible years…
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Celebrating 25 Years and One Last Cookbook Adventure
For the past 10 years, our team has taken a step back from our hard…
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Far more than just fun and games
This year we set out to top our previous annual all-team JB Ashtin summits. We…
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How to stand out without stepping over the line
In medical communications, the temptation to self-censor is strong. Fear of crossing regulatory lines can…
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Team Spotlight: Kersten Reich, MPH, CMPP
JB Ashtin’s blog features a Team Spotlight on our Vice President of Scientific Services Kersten…
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The key components of effective medical communication
With medical communications it’s crucial to be understood immediately, because lives are literally on the…
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Enhance how you disseminate trial data
Helping clinical trial data reach and impact the right healthcare professionals.
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How to increase HCP engagement — and why it’s essential
Healthcare professionals (HCPs) are the primary connection between pharmaceutical companies and patients. A pharmaceutical company…
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Where we stand on artificial intelligence (and how we use it)
While we use AI to spur our creativity, we continue to place the responsible healthcare…
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Maximize the value of your next advisory board meeting
Advisory boards present excellent opportunities to solve pressing problems, inform important decisions, and gain input…
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Supporting the uncommon heroes: Rare Disease Day 2024
On Rare Disease Day, JB Ashtin honors the patients and caregivers affected by rare diseases…
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Elevating medical communications to make a greater impact
As a medical communications agency, we’re more than just a messenger. We’re part of the…
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Working together to make work even better
Scientific expertise, sophisticated strategy, masterful writing, clear creative, and peer review are pillars of effective…
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Mistakes I’m done making
I’ve been reflecting on leadership and watching the members of the JB Ashtin team bloom…
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Radical Candor at JB Ashtin
We recently gave our team a bit of homework. We didn’t ask them to create…
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Embracing innovations in medical communications
The field of medical communications is ever changing — and so are the ways scientific…
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When life gives you lemons
Our 9th annual holiday cookbook, “Simply the Zest” is here. An ode to the lemon…
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Breast Cancer Doesn’t Discriminate
In memory of my aunt and in honor of our JB Ashtin team members who…
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Taking Our Own Medicine
As a medical communications agency, we know how important it is to communicate regularly. Regular…
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We Fight Harder When Our Coworker Battles Breast Cancer
Each October the JB Ashtin team works alongside others to end breast cancer. We contribute…
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The Stuffing of Legends: Iconic Turkey Friday Collaborations – The Cinema Edition
Behind every great collaboration there’s an origin story. The Avengers were heroically brought together by…
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BAZINGA! Lessons About Creating a Positive Corporate Culture From Everyone’s Favorite TV Scientist
Contributed by Ashlee Hartger, Marketing Consultant Disclaimer: If your favorite TV scientist is Neil deGrasse…
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More Than a Feeling: What Being a Certified Great Place to Work Means to Us
Contributed by Ashlee Hartger Working in the scientific industry, it’s not often one gets to…
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Are Speaker Bureaus the Chicken Noodle Soup of HCP Education? Yes. And Here’s Why.
Ah, chicken noodle soup. It’s the cozy, feel-good food you can always fall back on.…
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Holiday Cookbook – Quarantine Edition 2020
Okay, be honest. How many times in the last 8 months have you heard or…
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Making Client Experiences Better Every Day
Contributed by Joni Bradley Providing a high-quality, relevant deliverable isn’t enough when it comes to building strong and…
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Medical Communications: Blending Art and Science to Tell a Patient-Centered Story
Contributed by Pete Luongo, MD People often ask me what’s an MD doing in medical…
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Rare Disease Day: What the World Needs Now
Contributed by Ashlee Hartger, Marketing Manager Compassion It’s difficult to comprehend what living with a…
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Scientists…Who Happen to be Women
Mae Jemison, engineer, physician, former NASA astronaut, and the first African American woman to travel…
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Saving Grace: A Lesson in Storytelling from Peloton
Contributed by Ashlee Hartger, Marketing Manager Twas the Night Before Christmas… The year is 2019…
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Turkeys and Time Machines
Contributed by Ashlee Hartger, Marketing Manager It’s the year 2000. My best friend and I…
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Scientific Storytelling: Making Your Science More Human
Contributed by Pete Luongo, MD Senior Scientific Director “Scientific storytelling.” It’s what all the cool…
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Battling Burnout: The Need for Wellness in the Workplace
Contributed by Melissa Kraft, SHRM-CP, Associate Director, Operations Battling Burnout: The Need for Wellness in…
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Patient Experience Week: A Celebration of the Warrior Spirit
Patient Experience Week: A Celebration of the Warrior Spirit Written by Ashlee Hartger with contributions…
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Show Your Rare – Show You Care
Contributed by Connor Galloway, Sr Director, Business Development & Strategy If you know me, then…
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Ready Set Grow
Contributed by Joni Bradley, PharmD, President/CEO Welcome to 2019! For many of us, the…
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“A Company is Like a Recipe…”
Contributed by Ashlee Hartger, Marketing Support Manager There’s something about the holidays that appeal to…
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This is What Made Me Change My Mind About Company Core Values
Contributed by Ashley Minear, Manager, Operations Fresh out of college, I landed my first…
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How to Choose the Best Journal for Your Clinical Trial Manuscript
This article was contributed by Lauren Rautiola, Associate Account Director at JB Ashtin. As an…
