Author: JB Ashtin

  • Elevating medical communications to make a greater impact

    Elevating medical communications to make a greater impact

    As a medical communications agency, we’re more than just a messenger. We’re part of the bridge between medical innovation and the people whose lives can be transformed.

  • Working together to make work even better

    Working together to make work even better

    Scientific expertise, sophisticated strategy, masterful writing, clear creative, and peer review are pillars of effective medical communication and necessary for achieving our clients’ goals. But collaboration provides the extra element that transforms medical communications into evocative medical storytelling.

  • Radical Candor at JB Ashtin

    Radical Candor at JB Ashtin

    We recently gave our team a bit of homework. We didn’t ask them to create an AI strategy or whip out an article for Lancet (however, both are in progress). We asked them to join us in reading “Radical Candor” by Kim Scott and to consider how they could incorporate her teachings on building a…

  • The Sweeter Things

    The Sweeter Things

    Life is as sweet as you make it. While few things rival the delectable goodness of a buttery chocolate chip cookie or a warm slice of homemade apple pie, it’s the people you share your sugar rush with that make all the difference. At JB Ashtin, we don’t measure our blessings in spoonfuls or dollops.Read…

  • The Stuffing of Legends: Iconic Turkey Friday Collaborations – The Cinema Edition

    The Stuffing of Legends: Iconic Turkey Friday Collaborations – The Cinema Edition

    Behind every great collaboration there’s an origin story. The Avengers were heroically brought together by some classic Loki mischief (source: this random YouTube video). Forest and Bubba’s shrimp empire was born after two army guys became best friends, and one of them got shot in the buttocks. And once upon a time, a beloved cowboyRead…

  • BAZINGA! Lessons About Creating a Positive Corporate Culture From Everyone’s Favorite TV Scientist

    BAZINGA! Lessons About Creating a Positive Corporate Culture From Everyone’s Favorite TV Scientist

    Contributed by Ashlee Hartger, Marketing Consultant Disclaimer: If your favorite TV scientist is Neil deGrasse Tyson or Bill Nye the Science Guy, reading on may disappoint you… Did anyone else spend their time in quarantine binge-watching nerdy TV shows? No, just me? Where are my Trekkies?! It’s safe to say that the year 2020 sawRead…

  • More Than a Feeling: What Being a Certified Great Place to Work Means to Us

    More Than a Feeling: What Being a Certified Great Place to Work Means to Us

    Contributed by Ashlee Hartger Working in the scientific industry, it’s not often one gets to disseminate a blog made up of, just, all the feelings. Well friends, grab your tissues and prepare for some real warmth and fuzziness because today is that day. JB Ashtin is thrilled to announce that, for the second consecutive year,Read…

  • Are Speaker Bureaus the Chicken Noodle Soup of HCP Education? Yes. And Here’s Why.

    Are Speaker Bureaus the Chicken Noodle Soup of HCP Education? Yes. And Here’s Why.

    Ah, chicken noodle soup. It’s the cozy, feel-good food you can always fall back on. Sure, there may be times in life when you forget about its noodle-y goodness. You might branch out to some flashier recipes; avocado toast or whatever pasta craze is happening on social media. Then, one rainy day, maybe a Monday,Read…

  • Holiday Cookbook – Quarantine Edition 2020

    Holiday Cookbook – Quarantine Edition 2020

    Okay, be honest. How many times in the last 8 months have you heard or said the following phrases? “I’m hungry!” “I’m bored.” “I just want to get out of this house.” “I’m trying to work!” “Honey, it’s your turn to help the kids with Zoom.” “Honey, it’s your turn to cook.” Who knew thatRead…

  • Making Client Experiences Better Every Day

    Making Client Experiences Better Every Day

    Contributed by Joni Bradley Providing a high-quality, relevant deliverable isn’t enough when it comes to building strong and lasting agency-client partnerships. Top-notch work at a reasonable price is critical, but creating an amazing client experience is equally important.  Why? We are all working to fulfill a common mission: to create change in the lives of patients through HCP education that inspires action and facilitates communication and connection. Each timeRead…

  • Medical Communications: Blending Art and Science to Tell a Patient-Centered Story

    Medical Communications: Blending Art and Science to Tell a Patient-Centered Story

    Contributed by Pete Luongo, MD People often ask me what’s an MD doing in medical communications. The answer is not a short one, but in general, I’ve always loved science and learning about how the human body functions, and I enjoy the opportunity to positively impact patient care, even indirectly, as a professional medical communicatorRead…

  • Rare Disease Day: What the World Needs Now

    Rare Disease Day: What the World Needs Now

    Contributed by Ashlee Hartger, Marketing Manager Compassion It’s difficult to comprehend what living with a rare disease feels like—the questions, the uncertainties, the fear. Unless you live this life, either as a patient or family member, you can’t really know the agony of needing a diagnosis and dreading a diagnosis all at the same time.Read…

  • Scientists…Who Happen to be Women

    Scientists…Who Happen to be Women

    Mae Jemison, engineer, physician, former NASA astronaut, and the first African American woman to travel into space said, “Don’t let anyone rob you of your imagination, your creativity, or your curiosity. It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life youRead…

  • Saving Grace: A Lesson in Storytelling from Peloton

    Saving Grace: A Lesson in Storytelling from Peloton

    Contributed by Ashlee Hartger, Marketing Manager Twas the Night Before Christmas… The year is 2019 and a thin, seemingly wealthy Grace from Boston wakes up on Christmas morning to find a shiny new Peloton bike in her elegantly festive living room, gifted by her husband. Grace happily receives the bike. On her first ride sheRead…

  • Turkeys and Time Machines

    Turkeys and Time Machines

    Contributed by Ashlee Hartger, Marketing Manager It’s the year 2000. My best friend and I are in my grandma’s living room dancing to Blink-182’s “All the Small Things.” We crank the volume just as Tom DeLonge’s perfectly nasal voice sings “Turn the lights off, carry me home” and collapse into a fit of “Na-na, na-na,Read…

  • Scientific Storytelling: Making Your Science More Human

    Scientific Storytelling: Making Your Science More Human

    Contributed by Pete Luongo, MD Senior Scientific Director “Scientific storytelling.” It’s what all the cool kids are doing. On every corporate website, at every congress, there is always an anecdote about the importance of using an organization’s messaging to tell a story about the brand. The buzzphrase leaked its way into the scientific world inRead…

  • Battling Burnout: The Need for Wellness in the Workplace

    Battling Burnout: The Need for Wellness in the Workplace

    Contributed by Melissa Kraft, SHRM-CP, Associate Director, Operations Battling Burnout: The Need for Wellness in the Workplace Disengagement, fatigue, increased work hours, decreased productivity and quality of work, lack of motivation, isolation, increased and/or unexplained ailments – any of these sound familiar? They are just a few symptoms of workplace burnout, characterized by the MayoRead…

  • Patient Experience Week: A Celebration of the Warrior Spirit

    Patient Experience Week: A Celebration of the Warrior Spirit

    Patient Experience Week: A Celebration of the Warrior Spirit Written by Ashlee Hartger with contributions from Kimberly Bregger Rare Disease We’ve all been a patient in some capacity. Whether it be an annual check-up with our primary care physician, or an emergency trip to the urgent care for an ankle sprain, most of us haveRead…

  • Show Your Rare – Show You Care

    Show Your Rare – Show You Care

    Contributed by Connor Galloway, Sr Director, Business Development & Strategy If you know me, then you know that shining a big spotlight on the plight of rare disease patients and families is a particularly strong passion of mine. When I was in high school, my childhood friend Andy lost a lifelong battle with Duchenne muscularRead…

  • Ready Set Grow

    Ready Set Grow

      Contributed by Joni Bradley, PharmD, President/CEO Welcome to 2019! For many of us, the New Year presents a time for reflection. It inspires us to take stock and look back on our successes (and sometimes failures) of the previous year, and then look forward to the opportunities that are possible for the year ahead.Read…

  • “A Company is Like a Recipe…”

    “A Company is Like a Recipe…”

    Contributed by Ashlee Hartger, Marketing Support Manager There’s something about the holidays that appeal to a person’s sentimental side. Even myself, a glorified skeptic, am writing this excerpt by the glow of Christmas tree lights. Snowflakes are making their graceful descent to the powder-dusted earth, and the soft beat of “The Little Drummer Boy” isRead…

  • This is What Made Me Change My Mind About Company Core Values

    This is What Made Me Change My Mind About Company Core Values

      Contributed by Ashley Minear, Manager, Operations Fresh out of college, I landed my first “big-girl” job at a Texas design firm. My emotions were at an all-time high and I was ready to give it my all. I left everything I knew behind and moved from Michigan to Texas. I was excited for theRead…