Author: JB Ashtin
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Far more than just fun and games
This year we set out to top our previous annual all-team JB Ashtin summits. We had to, because this one was special. This one marked our company’s 25th anniversary. Armed with a mandate of elevating our time and our team as high as we could, we laid out some guidelines: Judging from everyone’s feedback, itRead…
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How to stand out without stepping over the line
In medical communications, the temptation to self-censor is strong. Fear of crossing regulatory lines can make people play it safe, resulting in messages that are bland and easily overlooked. To make an impact, your communications need to stand out. And since compliance and regulatory standards aren’t going anywhere, the right creative process becomes essential ifRead…
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Team Spotlight: Kersten Reich, MPH, CMPP
JB Ashtin’s blog features a Team Spotlight on our Vice President of Scientific Services Kersten Reich
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The key components of effective medical communication
With medical communications it’s crucial to be understood immediately, because lives are literally on the line.
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Enhance how you disseminate trial data
Helping clinical trial data reach and impact the right healthcare professionals.
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How to increase HCP engagement — and why it’s essential
Healthcare professionals (HCPs) are the primary connection between pharmaceutical companies and patients. A pharmaceutical company can have an effective product, top-tier marketing, and ample resources… but without a positive reputation among HCPs, their product may not reach the patients that need it most.
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Maximize the value of your next advisory board meeting
Advisory boards present excellent opportunities to solve pressing problems, inform important decisions, and gain input from a carefully curated team of professionals with a keen understanding of the healthcare landscape. Given that these meetings are among the most valuable ways a pharmaceutical company can engage with healthcare providers, it’s crucial to make the most of…
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Elevating medical communications to make a greater impact
As a medical communications agency, we’re more than just a messenger. We’re part of the bridge between medical innovation and the people whose lives can be transformed.
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Working together to make work even better
Scientific expertise, sophisticated strategy, masterful writing, clear creative, and peer review are pillars of effective medical communication and necessary for achieving our clients’ goals. But collaboration provides the extra element that transforms medical communications into evocative medical storytelling.
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Radical Candor at JB Ashtin
We recently gave our team a bit of homework. We didn’t ask them to create an AI strategy or whip out an article for Lancet (however, both are in progress). We asked them to join us in reading “Radical Candor” by Kim Scott and to consider how they could incorporate her teachings on building a…
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The Sweeter Things
Life is as sweet as you make it. While few things rival the delectable goodness of a buttery chocolate chip cookie or a warm slice of homemade apple pie, it’s the people you share your sugar rush with that make all the difference. At JB Ashtin, we don’t measure our blessings in spoonfuls or dollops.Read…
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The Stuffing of Legends: Iconic Turkey Friday Collaborations – The Cinema Edition
Behind every great collaboration there’s an origin story. The Avengers were heroically brought together by some classic Loki mischief (source: this random YouTube video). Forest and Bubba’s shrimp empire was born after two army guys became best friends, and one of them got shot in the buttocks. And once upon a time, a beloved cowboyRead…
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BAZINGA! Lessons About Creating a Positive Corporate Culture From Everyone’s Favorite TV Scientist
Contributed by Ashlee Hartger, Marketing Consultant Disclaimer: If your favorite TV scientist is Neil deGrasse Tyson or Bill Nye the Science Guy, reading on may disappoint you… Did anyone else spend their time in quarantine binge-watching nerdy TV shows? No, just me? Where are my Trekkies?! It’s safe to say that the year 2020 sawRead…
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More Than a Feeling: What Being a Certified Great Place to Work Means to Us
Contributed by Ashlee Hartger Working in the scientific industry, it’s not often one gets to disseminate a blog made up of, just, all the feelings. Well friends, grab your tissues and prepare for some real warmth and fuzziness because today is that day. JB Ashtin is thrilled to announce that, for the second consecutive year,Read…
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Are Speaker Bureaus the Chicken Noodle Soup of HCP Education? Yes. And Here’s Why.
Ah, chicken noodle soup. It’s the cozy, feel-good food you can always fall back on. Sure, there may be times in life when you forget about its noodle-y goodness. You might branch out to some flashier recipes; avocado toast or whatever pasta craze is happening on social media. Then, one rainy day, maybe a Monday,Read…
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Holiday Cookbook – Quarantine Edition 2020
Okay, be honest. How many times in the last 8 months have you heard or said the following phrases? “I’m hungry!” “I’m bored.” “I just want to get out of this house.” “I’m trying to work!” “Honey, it’s your turn to help the kids with Zoom.” “Honey, it’s your turn to cook.” Who knew thatRead…
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Making Client Experiences Better Every Day
Contributed by Joni Bradley Providing a high-quality, relevant deliverable isn’t enough when it comes to building strong and lasting agency-client partnerships. Top-notch work at a reasonable price is critical, but creating an amazing client experience is equally important. Why? We are all working to fulfill a common mission: to create change in the lives of patients through HCP education that inspires action and facilitates communication and connection. Each timeRead…
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Medical Communications: Blending Art and Science to Tell a Patient-Centered Story
Contributed by Pete Luongo, MD People often ask me what’s an MD doing in medical communications. The answer is not a short one, but in general, I’ve always loved science and learning about how the human body functions, and I enjoy the opportunity to positively impact patient care, even indirectly, as a professional medical communicatorRead…
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Rare Disease Day: What the World Needs Now
Contributed by Ashlee Hartger, Marketing Manager Compassion It’s difficult to comprehend what living with a rare disease feels like—the questions, the uncertainties, the fear. Unless you live this life, either as a patient or family member, you can’t really know the agony of needing a diagnosis and dreading a diagnosis all at the same time.Read…
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Scientists…Who Happen to be Women
Mae Jemison, engineer, physician, former NASA astronaut, and the first African American woman to travel into space said, “Don’t let anyone rob you of your imagination, your creativity, or your curiosity. It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life youRead…
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Saving Grace: A Lesson in Storytelling from Peloton
Contributed by Ashlee Hartger, Marketing Manager Twas the Night Before Christmas… The year is 2019 and a thin, seemingly wealthy Grace from Boston wakes up on Christmas morning to find a shiny new Peloton bike in her elegantly festive living room, gifted by her husband. Grace happily receives the bike. On her first ride sheRead…
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Turkeys and Time Machines
Contributed by Ashlee Hartger, Marketing Manager It’s the year 2000. My best friend and I are in my grandma’s living room dancing to Blink-182’s “All the Small Things.” We crank the volume just as Tom DeLonge’s perfectly nasal voice sings “Turn the lights off, carry me home” and collapse into a fit of “Na-na, na-na,Read…