JB Ashtin Musings
Scientific Storytelling: Making Your Science More Human
Contributed by Pete Luongo, MD Senior Scientific Director “Scientific storytelling.” It’s what all the cool kids are doing. On every corporate website, at every congress, there is always an anecdote about the importance of using an organization’s messaging to tell a story about the brand. The buzzphrase leaked its way into the scientific world […]
Battling Burnout: The Need for Wellness in the Workplace
Battling Burnout: The Need for Wellness in the Workplace Contributed by Melissa Kraft, SHRM-CP, Associate Director, Operations Disengagement, fatigue, increased work hours, decreased productivity and quality of work, lack of motivation, isolation, increased and/or unexplained ailments – any of these sound familiar? They are just a few symptoms of workplace burnout, characterized […]
Patient Experience Week: A Celebration of the Warrior Spirit
Patient Experience Week: A Celebration of the Warrior Spirit Written by Ashlee Hartger with contributions from Kimberly Bregger Rare Disease We’ve all been a patient in some capacity. Whether it be an annual check-up with our primary care physician, or an emergency trip to the urgent care for an ankle sprain, most of […]
Show Your Rare – Show You Care
Contributed by Connor Galloway, Sr Director, Business Development & Strategy If you know me, then you know that shining a big spotlight on the plight of rare disease patients and families is a particularly strong passion of mine. When I was in high school, my childhood friend Andy lost a lifelong battle with Duchenne […]
Ready Set Grow
Contributed by Joni Bradley, PharmD, President/CEO Welcome to 2019! For many of us, the New Year presents a time for reflection. It inspires us to take stock and look back on our successes (and sometimes failures) of the previous year, and then look forward to the opportunities that are possible for the year ahead. […]
Learning to Lead: Reflections on 2018
Learning to Lead: Reflections on 2018 Contributed by Alexa Clark, Manager, Peer-to-Peer Education Currently at JB Ashtin’s headquarters, walls are being torn down and new ones built, colors are being selected for accent walls, and large mysterious boxes labeled “fragile” have appeared almost overnight. Our end-of-year renovations seem to inspire a period of reflection in […]
“A Company is Like a Recipe…”
Contributed by Ashlee Hartger, Marketing Support Manager There’s something about the holidays that appeal to a person’s sentimental side. Even myself, a glorified skeptic, am writing this excerpt by the glow of Christmas tree lights. Snowflakes are making their graceful descent to the powder-dusted earth, and the soft beat of “The Little Drummer Boy” is […]
This is What Made Me Change My Mind About Company Core Values
Contributed by Ashley Minear, Manager, Operations Fresh out of college, I landed my first “big-girl” job at a Texas design firm. My emotions were at an all-time high and I was ready to give it my all. I left everything I knew behind and moved from Michigan to Texas. I was excited for the adventure, […]
Why Speakers’ Bureau Programs are Still Relevant in 2018
As a product manager or pharma brand marketer, you may wonder if speakers’ bureaus are still worth the investment. Rightly so. Many in our industry thought that by now, speakers’ bureaus would be a thing of the past because the PhRMA Code and the sunshine Act forced changes in the way these programs were traditionally […]
How to Choose the Best Journal for Your Clinical Trial Manuscript
This article was contributed by Lauren Rautiola, Associate Account Director at JB Ashtin. As an author or study sponsor seeking publication for your clinical research, you want to avoid the dreaded resubmission cycle. How can you increase your chances of being published in an authoritative medical journal? In this article, we present a case study […]