Taking Our Own Medicine

As a medical communications agency, we know how important it is to communicate regularly. Regular communication keeps people informed, builds trust, shares knowledge, and strengthens relationships.

In the healthcare field it’s essential. After all, our clients deliver innovations and treatments that heal people and save lives — making it an arena where trust is paramount.

Recently, we’ve committed to taking our own medicine by communicating more and sharing the insights, advancements, and developments in the field that we regularly come across.

First, we engaged a branding agency to check in with several clients to ask about the quality of our work and how they feel about working with us. We appreciate their input and feedback. We also took it to heart, even employing the very words used in talking about us to help us launch our brand redesign.

In addition to our rebrand, we’re stepping up the level of our communication. We’ll share scientific developments, but also keep you abreast of how best to communicate in ways you need to, with tips and reminders related to medical communications planning, peer-to-peer communications, healthcare provider identification and engagement, clinical trial support, and more. Because of our role in the field, we regularly gain information about new treatments in a wide range of therapeutic areas. Throughout history, great scientific discoveries and developments have been built upon the work of those who came before. When we share such knowledge, and how to talk about it, we’re benefiting the field overall.

Three ways we’ll be spreading the news about what we’re hearing:

When I founded JB Ashtin almost 25 years ago, I wanted to create a different kind of medical communications agency: one that did more than merely create scientific content. Truly healing people calls for a human touch, and that’s what we try to bring to our work and to our clients’ experience. It’s gratifying to learn that you feel we’re succeeding. We think we can do even more in the months and years to come.

Joni Bradley