With more than 20 years in medical communications, JB Ashtin has guided clients through industry changes, government regulations, and advances in science and technology. We work to create connections with you, your medical and promotional field teams, and your key customers to deliver the best medical programs possible.
An immersive experience – finding a unique way to deliver
disease-state education.
Situation: Improve recognition and diagnosis of attention-deficit/hyperactivity disorder (ADHD) in adults.
Challenge: Create an innovative way to meet these goals and make HCPs aware that most adults with ADHD remain untreated. We suggested a unique way to deliver disease-state education and improve recognition/diagnosis of ADHD in adults, while building HCP empathy for their adult patients who suffer with ADHD.
Solution: Immersive virtual reality (VR) technology, shot in 360 degrees. JB Ashtin theorized that for HCPs to fully understand adult ADHD, HCPs need to connect with the disorder on a subjective and emotional level. We scripted a compelling day-in-the-life scenario using virtual reality technology, so HCPs could experience for themselves some of the challenges adults with ADHD face daily.
Result: By leveraging technology, HCPs stepped into the world of an ADHD sufferer. This innovative VR presentation was made available to HCPs at 2 congresses. More than 600 HCPs participated, and the response has been overwhelmingly positive. A couple of verbatim comments from participants: “It makes ADHD in adults real” and “It would be helpful to family members and loved ones to see this and get a better understanding and compassion.”
A nonpersonal promotional campaign to drive awareness.
Situation: There is lack of awareness about effects of long-term blood storage on red blood cell quality among the transfusion community.
Challenge: Help a biotech company with no salesforce market a blood rejuvenation product to a broad specialty audience.
Solution: Utilize a multimedia promotional campaign to drive awareness and brand recognition. To establish and drive brand identity, JB Ashtin worked with our client to create an on-demand, registration-based video with creative content that was both engaging and action driven to advance the company’s message strategy. The campaign was initially launched by our client as a small, regional “pilot” and then later launched to a nationwide audience.
Result: Increased brand recognition and blood quality education led to an increase in distribution of samples.
Within 6 months, our client reached 35,000 targets. There also was an increased request for more information and samples for the product. The video was a Merit Winner at the 33rd Healthcare Advertising Awards and a finalist in PM360’s 2016 Trailblazer Awards, Video/TV Campaign category.
Simplifying the scientific story for patient empowerment.
Situation: There is lack of adherence to treatment and lack of self-management resources for epilepsy patients. Our client wanted to promote empowerment among patients with epilepsy by building stronger connections with HCPs and other patients, all with the goal of enhancing self-care and management.
Challenge: Improve health literacy, connectivity, and self-care for patients with epilepsy.
Solution: Design a digital curriculum that provides comprehensive disease-state education in a format like a medication therapy management program. JB Ashtin created a comprehensive digital curriculum for patients and HCPs that covered initial epilepsy diagnosis through disease management. We designed the program with 5 appointments scheduled around specific modules. The program included a detailed facilitator’s guide for HCPs to lead patients through the program and offered HCPs plain language tips for proper communication with patients. We also created supporting video and animation to enhance patient comprehension.
Result: This pilot program just started, but we anticipate increased medication adherence, self-efficacy, self-management, and health literacy, and improved quality of life among patients with epilepsy.
