An immersive experience – finding a unique way to deliver
Situation: Improve recognition and diagnosis of attention-deficit/hyperactivity disorder (ADHD) in adults.
Challenge: Create an innovative way to meet these goals and make HCPs aware that most adults with ADHD remain untreated. We suggested a unique way to deliver disease-state education and improve recognition/diagnosis of ADHD in adults, while building HCP empathy for their adult patients who suffer with ADHD.
Solution: Immersive virtual reality (VR) technology, shot in 360 degrees. JB Ashtin theorized that for HCPs to fully understand adult ADHD, HCPs need to connect with the disorder on a subjective and emotional level. We scripted a compelling day-in-the-life scenario using virtual reality technology, so HCPs could experience for themselves some of the challenges adults with ADHD face daily.
Result: By leveraging technology, HCPs stepped into the world of an ADHD sufferer. This innovative VR presentation was made available to HCPs at 2 congresses. More than 600 HCPs participated, and the response has been overwhelmingly positive. A couple of verbatim comments from participants: “It makes ADHD in adults real” and “It would be helpful to family members and loved ones to see this and get a better understanding and compassion.”