Later this month, thousands of regulators, scientists, and industry leaders will converge on the Walter E. Washington Convention Center for the DIA 2025 Global Annual Meeting. The theme this year is “Collaboration Without Boundaries,” which feels timely: the conversations held in DC could shape regulatory science well beyond 2025. I’ll be onsite representing JB Ashtin—water and iPad in hand—tracking the ideas that matter most to our clients.
But what big pharma has found is what we expected: GenAI is only as good as its inputs and oversight (remember GIGO?). Without a clear strategy, AI-generated content can range from slightly inaccurate to egregiously wrong. This is not simply a technical issue — it’s a compliance risk.
What this means for you: GenAI is here to assist, not replace (we’ve heard the phrase “human in the loop” countless times!). As our industry navigates the responsible and compliant use of GenAI, we’d love to hear how you and your teams use it. Feel free to give us a call to discuss compliant use cases.
And companies aren’t just watching — they’re investing. AI and analytics tools are helping Medical Affairs teams map out actual engagement impact, not just track the number of publications someone’s authored.
Being influential today isn’t just about credentials — it’s about connection. DOLs can drive faster awareness, assist in broader education, and engage in deeper peer-to-peer conversations. And DOLs are increasingly being integrated into advisory boards, medical education initiatives, and strategic engagement plans.
What this means for you: Identifying and engaging thought leaders who influence the digital world will be key in your communication plans. We help clients navigate this evolving landscape by identifying the right voices (not just the loudest ones), tailoring content that works across traditional and digital platforms, and ensuring your message has both credibility and reach. Whether you’re building a DOL engagement plan or fine-tuning your content tone, we can help you present yourself with substance and strategy.
But it’s not just about adding a quote or story. It’s about integrating real-world evidence (RWE), patient-reported outcomes (PROs), and authentic experiences in a way that’s compliant, clear, and credible.
What this means for you: Now is the time to take a look at all that data you’ve captured. We help you integrate patient insights and real-world data in your communications and publications in a way that’s both authentic and compliant.
Connect with us to discover how we can support your success. Do you have a challenge or idea in mind? Give us a call.