734.459.3144 | info@jbashtin.com

Experience Our Team

Our Leadership:

Rooted in science, driven to inform, the JB Ashtin team is as passionate about scientific communications as you are about your products. We successfully integrate with your team as a strategic and tactical partner.

Joan K. Bradley, PharmD

Joan K. Bradley, PharmD

Founder/President/CEO

Biography

Joni brings determination, commitment, and passion to JB Ashtin—the company she founded 15 years ago. Her focus is to collaborate with biopharma, medical device, and diagnostic companies to foster the delivery and exchange of scientific information between industry and healthcare providers (HCPs). Joni helps her clients communicate their data globally, giving HCPs the information they need to make better decisions for their patients. She always seeks ways to add value and to do things smarter for her clients. Joni firmly believes that JB Ashtin’s biggest differentiator is the exceptional character of its employees and their absolute commitment to the company and its clients.

Interesting Facts
  • Past recipient of PharmaVoice magazine’s top “100 Most Inspiring People” and of the Detroit AT&T WIPP (Women Impacting Public Policy) “Innovator of the Year Award”.
  • In 2014, appointed director at large for the Chicago Chapter of the Healthcare Businesswomen’s Association.
  • Serves as adjunct faculty and nontraditional drug information preceptor to the University of Michigan College of Pharmacy since 1998.
  • In 2014, appointed to the Washtenaw Community College Foundation Executive Committee and designated chair of the Scholarship Committee.
  • Recently discovered that she really likes goat’s milk yogurt (weird, right?).
  • Loves to laugh and believes that work shouldn’t be boring and is most rewarding when you can have fun.

Jeanne Nickoloff

Jeanne Nickoloff

Chief Operating Officer

Biography

Jeanne leads JB Ashtin’s operations team and is our resident technophile (ie, JB Ashtin’s techie nerd). Her skills are broad-based and her expertise shines through in customer relationships, internet and database solutions, compliance, and financial management. With more than 14 years in the pharmaceutical communications industry, Jeanne contributes a profound knowledge to the leadership and growth of the JB Ashtin team. Before joining JB Ashtin, Jeanne was a data management consultant for the pharma giant Pharmacia (now Pfizer) in that company’s Global Publications Department.

Interesting Facts
  • Jeanne can install anything . . . from the most sophisticated computer hardware to home appliances (refrigerators, washers and dryers, garbage disposals, etc). The girl’s got skills!
  • Jeanne has toyed with the idea of scaling Mount Everest. However, she is now content just spending time with her family and friends.
Lamara D. Shrode, PhD, CMPP

Lamara D. Shrode, PhD, CMPP

Vice President, Scientific Services

Biography

Lamara is one of our rock stars. She has 12 years’ experience in the medical communications industry and is a Certified Medical Publication Professional. As JB Ashtin’s editorial lead writer, she is responsible for developing strategic publica­tion plans across multiple therapeutic areas; writing clinical articles for publication in peer-reviewed journals; preparing slide presentations for product experts; developing abstracts and posters for presentation at national and international congresses; and preparing review articles, journal supplements, monographs, and newsletters. Lamara is especially adept at developing projects tailored to diverse audiences, including specialists, primary care physicians, and nurses. Her experience includes developing strategic publication plans for longitudinal patient registries and writing clinical study reports and white papers. Her clinical areas of editorial interest include women’s health, gastroenterology, oncology, dermatology, autoimmune diseases, hematologic disorders, nephrology, and acute pain.

Interesting Facts
  • Lamara was a research scientist for 10 years before entering the medical communications industry.
  • She received her undergraduate degree from West Virginia University and is a huge Mountaineers fan.
  • Lamara is a passionate baseball fan. Her bucket list includes attending a game at every MLB ballpark in the nation. To date she has been to 11 parks plus 3 spring training ballparks in Florida.

Tanika Craig

Senior Director, Client Services

Biography

Tanika leads the JB Ashtin Client Services team to help them apply the right mix of solutions and services to maximize client success. Tanika is a big-picture thinker who helps foster win-win client relationships, determine client strategies, and support client objectives. Tanika is proficient in and works within all guidelines, including FDA, OIG, and PhRMA. She is also certified by the Center for Compliance Communications.

Interesting Facts
  • Tanika’s axiom is, “Strength doesn’t come from what you can do. It comes from overcoming the things you thought you couldn’t”.
  • In 2010, she received the “Rising Star” award from the Healthcare Businesswomen’s Association.
  • Her favorite sports teams include the LA Lakers, New Orleans Saints, and MSU Spartans. (We don’t hold the professional league choices against her.)
  • Tanika’s favorite hobbies include Creole cooking; salsa and ballroom dancing (but sadly she says she has no rhythm); and her latest hobby, acrylic painting—Bottles and Bottega in Chicago being her inspiration.

“Beth

Beth Dwyer

Vice President, Business Development

Biography

Award winning sales and marketing professional with more than 16 years of experience specializing in Sales and Marketing Leadership, Brand Management and Sales Training within the pharmaceutical industry. Skilled in leading, training, and developing people on a national, regional and district level with an outstanding track record of driving growth and profitability. Recognized as a driven, passionate, strategic and highly motivating leader who consistently achieves exceptional performance.

Her best ideas seem to come on Friday afternoons.

Interesting Facts
  • Beth once worked closely with Sir David Frost who was the moderator for an international congress meeting she organized in Vienna.
  • She is an amateur gemologist who is obsessed with diamonds, rare stones, and jewels owned or worn by the rich and famous.
“Lori

Lori J. Bainbridge

Vice President, Strategy & Innovation

Biography

Lori brings equal parts experience and enthusiasm to her accounts. Over the course of a unique career path, she’s held leadership positions in the fields of scientific publishing, medical education, public relations, and pharmaceutical advertising. This diverse background supports her in adding strategic value to both commercial and clinical teams. JB Ashtin’s clients benefit from her ability to generate fresh ideas to meet their unique needs, which she often does by combining familiar tactics with new technology and imaginative branding and execution plans.

Her best ideas seem to come on Friday afternoons.

Interesting Facts
  • Lori once worked closely with Sir David Frost who was the moderator for an international congress meeting she organized in Vienna.
  • She is an amateur gemologist who is obsessed with diamonds, rare stones, and jewels owned or worn by the rich and famous.

At Your Service:

Every member of the JB Ashtin team is focused on creating and maintaining strong relationships by demonstrating proactivity, a commitment to excellence, and by doing whatever it takes to deliver on our projects and create loyal customers. With humble confidence and a desire to make our work as fun as possible, we take great pride in offering our clients a unique collaborative experience while at the same time providing the finest innovative deliverables in the industry.

Kristi Stowell, PhD

Kristi Stowell, PhD

Senior Director, Scientific Services

Biography

Kristy has several years’ experience in the medical communications, healthcare, and pharmaceutical industries and academia and has a special interest in biosimilars, biologics, immunology, and medical information. At JB Ashtin, Kristy is responsible for facilitating the implementation of scientific strategies and tactics and producing high-quality and accurate scientific/medical content across multiple therapeutic areas. Kristy is particularly adept in leading cross-functional teams and providing consultation to ensure scientific/medical accuracy and consistent branding across a client’s projects. She prides herself with assisting in the identification of new business opportunities and in the development of new business pitches. Moreover, Kristy has an extensive background in the recruitment, and development, of regional and national thought leaders, and maintaining working relationships with the same and other key stakeholders relevant to the business.

Interesting Facts
  • Kristy has a bachelor of science degree from Northern Illinois University, where she majored in biological sciences and minored in Chemistry. She received her PhD from Loyola University Medical Center, Maywood, Illinois, in cell biology, neurobiology, and anatomy; She specialized in immunology and mucosal immunity.
  • During her graduate school career, Kristy developed a murine model of asthma by genetically manipulating the IL-4 gene and subsequently reversed the asthmatic symptoms in mice.
  • Kristy is an avid Chicago Blackhawks fan and even participated in a “center ice” shootout between periods at a Blackhawks game.
  • Her hobbies include playing in a symphony orchestra, teaching private music lessons (clarinet, saxophone, flute, and piano), forensic science, and ballroom dancing (she is currently taking lessons with her husband).

Shelly Asiala, PharmD

Shelly Asiala-Heckner, PharmD, CMPP

Associate Director, Scientific Services

Biography

Shelly brings to JB Ashtin a background in both academic and industry research. Her research pursuits have included infectious diseases, dermatology, inflammatory bowel disease, Alzheimer’s disease, and enzyme kinetics. After almost 4 years of working in the lab, Shelly decided to return to the classroom to work toward a doctor of pharmacy degree, which she earned in 2012. At JB Ashtin, Shelly is responsible for writing clinical articles for publication in peer-reviewed journals, developing abstracts and posters for presentation, and preparing slide decks for clinical experts. Her writing specialties include women’s health, reproductive health, peritoneal dialysis, and point-of-care testing.

Interesting Facts
  • Shelly is teaching herself (albeit slowly) the Finnish language. She hopes to travel to Finland sometime in the next couple of years. Until then, she can be found in a sauna whenever possible and teaching people how to pronounce her last name (AH see el ah).
  • She might be the youngest great aunt you’ll ever meet. She has 14 nieces and nephews and 2 great nieces.
  • Although she loves doing high-science work during the day, Shelly’s free time is spent largely on activities involving music, literature, politics, crafting, or cooking.
  • Shelly is on an endless quest to find a decent lobster roll somewhere — anywhere — in the Midwest.

Kelly Cameron, PhD

Kelly Cameron, PhD

Scientific Writer

Biography

Kelly comes to JB Ashtin from the University of Michigan, where she completed her doctoral and postdoc research activities in pharmacology. She has more than 5 years’ experience authoring and coauthoring articles for such peer-reviewed journals as Journal of Biological Chemistry and Biochemistry. She has also prepared abstracts for both domestic and international conferences and has made presentations at several seminars. After supporting academic research studies, and working in preclinical research with a contract research lab, Kelly discovered the world of medical communications. At JB Ashtin, Kelly is responsible for helping clients prepare clinical articles for publication in peer-reviewed journals, produce slide decks for disease state and product experts, and develop abstracts and posters for presentation at national and international conferences.

Interesting Facts
  • Kelly is a proud new parent of twin boys who arrived on January 18, 2014.
  • Kelly has a love for all things French. She studied abroad for a semester in Strasbourg, France.
  • In addition, she was employed by the French Ministry of Education to teach English at a French high school in Bordeaux, France.
  • She was a 4-year varsity letter winner with the swim team at Kalamazoo College.
  • Kelly is involved in the Ann Arbor‒based theater company, The Penny Seats, and has participated in main stage plays and musicals.
  • She is a big fan of all U of M Wolverine sports, particularly basketball.

“Dana

Dana Randall, MS, PharmD, CMPP

Scientific Consultant

Biography

Dana has been in the medical communications industry for 15 years and is a Certified Medical Publication Professional. As scientific consultant, she provides freelance scientific direction and medical writing services to JB Ashtin. She has written materials for numerous therapeutic areas, including cardiology (hypertension), dermatology (psoriasis), gastroenterology (Crohn’s disease), infectious diseases (pediatric vaccines), clinical nutrition, oncology (hematologic malignancies), psychiatry (attention-deficit/hyperactivity disorder, binge-eating disorder), rheumatology (ankylosing spondylitis, psoriatic arthritis, and rheumatoid arthritis), and women’s health (hormone-replacement therapy, nutrition in pregnancy). Dana has developed and implemented strategic publication plans and prepared content for speaker-training meetings, advisory boards, and professional medical education. She has experience writing and editing abstracts, posters, and manuscripts for both clinical trial research and health economics and outcomes research. She is able to quickly grasp the scientific basis of small molecules and biologic therapies (including vaccines). Dana is also a Registered Dietitian Nutritionist and a Registered Pharmacist. Her inpatient-based healthcare experience provided her with a strong clinical foundation before she entered the world of medical communications.

Interesting Facts
  • Serves as adjunct faculty and nontraditional drug information preceptor to the University of Michigan College of Pharmacy since 2010.
  • President of the American Medical Writers Association Michigan Chapter since 2011.
  • She finds adventure travel trips oddly relaxing. Her most interesting adventure was a skijoring winter camping trip in northern Minnesota where she cross country skied while being pulled by a sled dog and camped with nightly temperatures dipping below minus 30ºF. She has not repeated this adventure.
  • When she’s not hunched over her computer, she’s probably lost in the woods of northern Michigan or gliding across a lake in her kayak.
  • Her favorite music genre is outlaw country. Such a rebel!

Rich Porter

Rich Porter

Senior Manuscript Editor

Biography

Affectionately known as “Major Pain” by the staff, Rich represents the quality assurance arm of JB Ashtin’s Scientific Services department and brings 16 years of experience in manuscript editing. Before joining JB Ashtin, Rich was a manuscript editor with the American Medical Association and technical editor with three environmental engineering consultancies. Although editing manuscripts submitted to peer-reviewed medical journals is his specialty, Rich also ensures that editorial accuracy and style are consistent across the contents of presentations, monographs, slide kits, white papers, abstracts, posters, meeting materials, and websites at various production stages. His editorial expertise in medical manuscript preparation includes such subject areas as women’s health, gastroenterology, otolaryngology, oncology, ophthalmology, surgery, general medicine, internal medicine, neurology, pediatrics/adolescent medicine, dermatology, and alcoholism/drug abuse.

Interesting Facts
  • When not correcting comma splices or dangling participles, Rich likes to play his bagpipes.
  • In his youth, he was a member of a youth symphony that once performed for the great composer and orchestra conductor, Leonard Bernstein.
  • Rich is an avid collector of author-signed first-edition books.

“Mallory Heath

Mallory Heath

Account Director

Biography

Mallory has been senior-level account services member in the medical communications industry for more than 8 years. At JB Ashtin, she provides our clients with strategic direction (innovative and strategic marketing initiatives, brand influences, etc) and works with our internal teams to achieve tactical execution and promote strong relationships. In addition, Mallory is actively involved in maximizing the potential of each of her accounts while expanding new business opportunities and growing new business in accounts organically. Mallory loves a challenge and takes pride in delivering top-notch service to our clients.

Interesting Facts
  • Mallory loves spending time with her rescue pups, Peyton and Lily.
  • She was born and raised in Atlanta and is a Braves and Falcons fan! RISE UP!
  • She loves to travel and plans at least 1 overseas trip a year. She even got engaged on Lago di Garda in Northern Italy while on a boat ride with her now husband.
  • • A Pinterest junkie, Mallory loves to build and refinish furniture. Recently, she’s built a bar cart, a coffee table, and she’s refinished her desk, kitchen table, and a printer stand. Next on her list is a desk for her treadmill!

Sue Baydoun

Sue Baydoun, MA

Senior Consultant

Biography

Sue brings to our Client Services team more than 12 years’ experience in the pharmaceutical communications industry. She enjoys being a part of the day-to-day management of a project and watching it evolve from concept to completion. She takes great pride in developing trusting relationships with our clients and is committed to their success. In addition to project management, Sue enjoys moderating meetings of all sizes.

Interesting Facts
  • Sue loves to travel anywhere warm and hopes to be a backup singer for Jimmy Buffet in her next career.
  • Her favorite hobby is attending her son’s football games and being a football mom.

Lauren Rautiola

Lauren Rautiola

Manager, Client Services

Biography

Lauren is our on-site “publication coordination epicenter” and works hand in hand with our Scientific Services team to manage timelines for all publications and publication plans and to coordinate client approval and release of abstracts, posters, manuscripts, and other materials for publication. She has a keen understanding of journal and congress requirements and publication timing. Lauren plays a key role in assisting our publications manager by acting as communications liaison between our clients, in-house scientific directors, in-house writers, freelance writing staff, and editorial staff and goes the extra mile to maximize our clients’ publication success. She directs and oversees all logistic details with regard to poster shipping and delivery, ensuring that all congress materials arrive at the appropriate venue on time. Lauren is proficient with and works within all guidelines, including PhRMA and ICMJE requirements.

Interesting Facts
  • Lauren is passionate about classical piano – she has performed, competed, and then taught for several years, and still often plays for pure enjoyment. Her favorite composer is Chopin.
  • Lauren has read her copy of Jane Eyre (bought at a bookstore in Salvador, Brazil) at least 15 times. She is currently working on number 16 (or is it 17?).
  • She enjoys laughing with Big Bang Theory and relaxing to opera. Although she has not seen a live performance, she hopes to someday soon.
  • Lauren travels as much as possible, whether it is a 1-day road trip or a week exploring the Amazon, Lauren is always up for a new adventure.

Val Harmon

Manager, Client Services

Biography

Val has a highly developed sense of integrity and a dedicated commitment to client satisfaction. She is responsible for day-to-day project management, which includes setting up and maintaining project records, document files, and databases. She organizes meeting logistics and meeting services and assists in coordinating all program-related activities and end-of-project reconciliations. She is a liaison between clients and other JB Ashtin client services team members. Val ensures that our projects meet business objectives, client goals, and industry best practices.

Interesting Facts
  • Val has a hard time sitting still! As a fitness junkie, she likes to run, practice yoga, and dance. She is a certified personal trainer and yoga teacher on the side.
  • She loves animals enough not to eat them, but doesn’t want any pets.
  • Val backpacked through Europe after college. She wanted to travel and see as much of the world as possible before hitting the career grind. She has a passion for architecture and art history.

“Lisa

Lisa Pawlak

Account Supervisor, Client Services

Biography

Lisa is a veteran in customer relationship management and has extensive experience working with internal teams, clients, and vendors. As JB Ashtin’s client services manager, Lisa has the proven expertise and know-how to successfully manage all aspects of meeting projects from start to finish. She is JB Ashtin’s on-site contact for clients while managing logistics of live events.

Interesting Facts
  • Lisa has a passion for volunteering for Special Olympics and any cancer-related charity events.
  • She is JB Ashtin’s official brewista, she makes a mean pot of coffee.
  • Lisa is nicknamed “The Jukebox” because she knows every word to every song ever written.

Ashley Minear

Marketing Manager

Biography

Ashley is a key player in helping develop JB Ashtin’s sales and implementation programs, marketing communications, and client engagement activities that support our selling processes. She is responsible for creating messaging and positioning statements to differentiate JB Ashtin within our market. With her extensive background in graphic design and photography, Ashley successfully designs and manages our print design and production activities, direct mail and email campaigns, advertising initiatives, web content design and updates, and production of signage and promotional program materials for the benefit of JB Ashtin and our clients. She works with vendors and internal client services and marketing staff to publish, print, and distribute materials via the appropriate outlets. Ashley oversees the administration of contracts in accordance with JB Ashtin’s policies to ensure compliance.

Interesting Facts
  • Ashley studied art and architecture abroad at Università degli Studi di Firenze (University of Florence, Italy).
  • She is an artist and loves to draw and is also an avid photographer.
  • Her all-time favorite movie is Emma.
  • Ashley’s favorite quote is by the great architect, Frank Lloyd Wright: “Study nature, love nature, stay close to nature. It will never fail you.”

Jessica Kahl, MA

Marketing Manager

Biography

Jessica is passionate about meeting and exceeding client expectations and supports our senior client services staff by ensuring that projects and services consistently meet our client needs. She provides administrative project support by helping manage project timelines, track budgets (which includes performing financial reconciliations at project completion), and coordinate vendors. She monitors projects to ensure that our deliverables are high quality, delivered on-time, and within budget to the satisfaction of our clients. Jessica also assists our account directors in new business initiatives.

Interesting Facts
  • Jessica has lived and taught in China for a year and while there, she had a strong working knowledge of the Mandarin language. Unfortunately, she has only retained the Mandarin that is related to shopping or bartering.
  • She loves to fly and is an adrenaline junkie (roller coasters and fast driving [just kidding] are a real passion).
  • Jessica loves to read, and enjoys critiquing movies based on the books she’s read.
  • Could eat pizza for every single meal (minus the cheese) for the rest of her life and not grow tired of it.

Sarah Gibson

Sarah Love

Meeting Management & Planning Consultant

Biography

Patience, expediency, and client commitment! These are the traits that describe Sarah to a “T”. Sarah has extensive knowledge of the MedComm industry and partners with our clients’ to determine meeting goals and objectives to create and execute rewarding meetings that meet their specific requirements. She effectively manages the day-to-day operations of all components of our meeting planning activities and has proven expertise in overseeing all aspects of venue selection, registration, lodging, meals, audio/visual technologies, and travel. She establishes, develops, and maintains relationships with meeting industry suppliers at a national and global level, ensuring quality support, cost competitiveness, and responsiveness.

Interesting Facts
  • Sarah has traveled to 5 of our planet’s 7 continents and has lived in 3.
  • Traveling is Sarah’s favorite pastime. Greece, her favorite country, is her retirement destination. She sees herself drinking fine wine and eating feta cheese while watching the sunset over the Mediterranean every night.
  • She is an amateur mountain climber and has climbed a “fourteener” (Longs Peak) in Colorado (although she hates hiking and would rather be on a beach getting a tan).

“Melissa

Melissa VanLangen

Finance & Employee Relations Manager

Biography

Outgoing and enthusiastic with a tireless work ethic, Melissa brings to JB Ashtin an outstanding background in office/client services coordination and is the HR/office accounting backbone for our staff, ensuring successful day-to-day operations. She delivers multiple levels of support to the JB Ashtin team in our efforts to deliver a high-quality service experience for our clients. Melissa plays a pivotal role in managing our critical employee HR information, providing accounting expertise, and overseeing our extensive internal recordkeeping procedures while ensuring seamless processes.

Interesting Facts
  • Melissa enjoys nature photography and was crazy enough to go to the Grand Haven pier during a blizzard for the best photos.
  • She loves to spend time with family and friends
  • Melissa is a bibliophile.

Jacob

Jacob Nickoloff

Technical Lead
Bryan Minear

Bryan Minear

Graphic Designer & Photographer

Biography

Bryan is our free spirit graphic artist and photographer with an eclectic, übercreative style. He believes that quality is the one article of trade that cannot be compromised, and this is clearly seen in his work. Whether working with clients who want their project to have a corporate Madison Avenue look and feel or a funky indie art quality, Bryan is comfortable in creating designs that reflect either genre. His corporate areas of expertise include logo design, branding and identity, ad campaigns, social media marketing, print and packaging, website design, video, and advertising photography. Bryan designed our Website.

Interesting Facts
  • Bryan is a big Ohio State Football fan.
  • He is a firm believer in Apple products.
  • When Bryan’s not working, you will usually find him with a camera in his hands.